Porvoo had built and run its own event platform for years, tailoring it to evolving needs along the way. That gave the city a deep understanding of what it required — but it also revealed the core difficulty: ensuring continuous, active development. They wanted a solution where the service provider would drive the platform forward, keeping it current with changing user expectations, and where more advanced tools could raise the value for organizers and visitors alike.

Porvoo set out with a clear set of requirements: let organizers manage and update their own event information independently, add integrated ticketing and analytics so organizers gain real insight into performance, and support content creation in Finnish, Swedish and English. For visitors, the priority was usability and discoverability — easy filtering to find events by interest. And the city needed to distribute event content across multiple websites, with flexible filtering tailored to different audiences and use cases.

As a public organization, Porvoo evaluated several options. Cruncho stood out for its strength in exactly the areas that mattered most — ticketing integrations, analytics, and event management — backed by a proactive attitude to continuous development and an extensive international network with major Nordic partners. Integrated via the API and sourcing events from Lippu alongside local organizers, the platform lets organizers manage their own content through their accounts.

The built-in AI translation tool makes creating content across Finnish, Swedish and English far easier, while improved handling of recurring events has smoothed what used to be a difficult process: building event series.

Letting organizers manage and update their own content directly has streamlined Porvoo's processes and improved data accuracy, while new promotion and management tools give organizers more to work with. Crucially, development moves quickly — when the city identifies a need, the Cruncho team responds and implements fast. Porvoo has always had a strong, active event scene, so the headline result isn't a jump in volume: it's the consistently positive feedback from both internal city units and external organizers, confirming the platform meets their needs.