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About Cruncho

We build the infrastructure that powers event discovery.

Cruncho is a Stockholm-based SaaS company helping cities and destinations collect, manage, and distribute events at scale. Our platform is used by 50+ organizations across 7 countries — from small Swedish municipalities to major North American DMOs.

Cruncho office at Odenplan, Stockholm
Our mission

Make every event discoverable.

Every city has hundreds of events that never reach the people who'd love them. We build the tools that fix that — so residents find more to do, organizers reach bigger audiences, and cities come alive.

Our story

It started with a simple observation.

Cities are full of events — concerts, markets, exhibitions, sports, community meetups. But the systems managing them were fragmented, outdated, and manual. Organizers submitted events through clunky forms. Calendars were incomplete. Visitors missed out.

In 2020, we launched Cruncho Events to change that. The idea: one platform where organizers submit events themselves, administrators manage quality effortlessly, and visitors discover everything happening around them — on any website, in any language.

What started with a handful of Swedish municipalities has grown into an international platform serving 50+ clients across Europe and North America. And we haven't lost a single one.

We didn't build Cruncho for the sake of building technology. We built it because we believe every event deserves to be found.

Lionel Lassalle — CEO & Co-founder
Cruncho office in Bromma, Stockholm
The team

Meet the people behind Cruncho.

A small, senior team based in Stockholm. When you work with Cruncho, you work directly with the people who build and run the platform.

Atte Pitkanen
Atte Pitkanen
Full-stack Developer

Cruncho API and external API integrations. Atte connects Cruncho to Ticketmaster, Eventbrite, and local platforms.

Elias Carenborn
Elias Carenborn
Business Developer

Sales, partnerships, and onboarding. Elias is often the first person you'll meet — and your point of contact throughout.

Lionel Lassalle
Lionel Lassalle
CEO & Co-founder

Product vision, technical architecture, and client relationships. Lionel built the platform from the ground up.

Martin Vaquie
Martin Vaquie
UI/UX Designer

Calendar interfaces, Event Manager design, and the visual experience across every touchpoint.

Mathieu Neboth
Mathieu Neboth
Business Developer

Client acquisition and relationship management. Mathieu helps cities and destinations find the right setup for their needs.

Mathis Rouget
Mathis Rouget
Full-stack Developer

Core platform features, client-facing customizations, and performance optimization.

Mohamed Tribak
Mohamed Tribak
Full-stack & AI Developer

AI-powered features, automation, and intelligent event processing to reduce manual work.

Sri Sai Preetham Pool
Sri Sai Preetham Pool
Full-stack Developer

Platform development, backend systems, and infrastructure that keeps 100+ calendars running smoothly.

Yimeng Gao
Yimeng Gao
Production Manager

Liaison between our tech team and our clients. Yimeng ensures smooth onboarding, delivery, and ongoing communication.

How we work

Partnership, not just a subscription.

Hands-on onboarding

We don't hand you a login and disappear. Every client gets a dedicated setup process: branding, integrations, content migration, and training — typically live in 2–4 weeks.

Direct access to the team

No ticket queues or chatbots. You email or call the same people who built the platform. Questions get answered fast.

Continuous improvement

We ship updates based on client feedback. General improvements are free. Shared-value features are 50/50. You're not locked into a roadmap you can't influence.

Long-term partnerships

Our contracts are annual, but our relationships last. 100% client retention since 2020 — because we earn it every month.

Our technology

100% in-house. Built in Stockholm.

Every line of code is written by our team. No outsourcing, no white-label components, no dependencies on third-party platforms. This means we control the quality, the speed, and the roadmap.

  • Full-stack web application with API-first architecture
  • Multi-tenant system supporting 50+ simultaneous clients
  • Integrations with Ticketmaster, Eventbrite, Songkick, and 10+ platforms
  • Servers in Frankfurt (EU) — 100% GDPR compliant
  • Top Google Lighthouse scores for performance and accessibility
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Trust & compliance

Built for the public sector.

100% GDPR & CCPA

All data processing complies with EU and California privacy regulations. Data processing agreements available on request.

EU data only

All data stored in Frankfurt, Germany. No data leaves the EU. No US cloud dependencies.

WCAG accessible

Our calendars achieve top accessibility scores. Semantic HTML, keyboard navigation, screen reader support.

Enterprise security

Encrypted at rest and in transit. Regular security audits. No third-party data sharing.

At a glance

Cruncho in numbers

50+
Clients
100+
Event calendars
20K
Organizer accounts
350K
Events created
7
Countries
97%
Client satisfaction
100%
Client retention
since 2020

Let's talk

Book a 45-min conversation with Lionel or Elias. No pitch — just a genuine discussion about your needs.

Book a demo

See it in action

Read how other cities and destinations use Cruncho, or watch the platform walkthroughs.