Before moving to Cruncho Events, Destination Toronto was working with a system that demanded far more manual effort than it should have. The submission form was long, difficult for contributors to navigate, and created friction on both sides of the process. Without quality controls or streamlined approval paths, the team spent significant time reviewing, correcting, and manually managing submissions.

At the same time, Destination Toronto was moving forward with a broader digital transformation, looking for tools that were modern, API-friendly, and flexible enough to grow with their future needs.

When evaluating new platforms, the team focused on user experience, submission quality, and long-term adaptability. Their ideal solution needed built-in event approval, clear checks to ensure quality submissions, and a modern infrastructure that fit into their upgraded digital ecosystem.

Among the options, Cruncho Events stood out — not only because of its feature set, but also because of the team behind it. Throughout implementation, the Cruncho team worked closely with Destination Toronto: responding quickly despite time zones, taking feedback seriously, and helping fine-tune the system to match existing workflows.

Since adopting Cruncho Events, Destination Toronto has significantly reduced the amount of manual work required from their admin team. With 12,000+ events published, 1,500+ active organizers, and between 1,800–2,500 events live at any given time, submissions that once required detailed review now move through a cleaner, faster, and more accurate flow.

One of the biggest improvements has been the trusted organizer feature. Several members and key event contributors can now publish directly, reducing hold-ups and ensuring the calendar stays active and accurate.

Most importantly, Destination Toronto now has a platform that aligns with their larger digital transformation goals: modern, scalable, and ready for future growth.

For Destination Toronto, the strength of the partnership has been just as important as the functionality. Cruncho understands the realities of working within a destination organization, and they bring a collaborative mindset to every conversation.