Destination Östersund has managed calendars for many years and is responsible for the official Östersund calendar — a daily job. Their previous system, though, simply wasn't keeping up: it was less user-friendly and less developed than they needed, and getting improvements made to it was difficult. As the functionality declined, it stopped delivering the calendar experience they wanted to offer residents, visitors, and organizers.

Destination Östersund knew exactly what they were after: strong searchability, solid date handling, and a system that was genuinely easy to add events into. Just as important, they wanted a partner they could influence — a provider who would actually develop the system based on their needs — backed by fast, responsive support.

From the first contact, Cruncho stood out for clear information, a helpful manner, and a system that felt modern and easy to work in compared with what they had before. Integrated via the API, Destination Östersund runs two calendars from one admin: a visitor-facing calendar on visitostersund.se for residents and guests, and a business calendar on destinationostersund.se for the local industry. Being able to manage both from the same place has been a real win.

They also value the everyday details that add up: search by date and category, rich text with links and bold formatting, and good, fast support whenever they need it.

Because the team now trusts the system to work as it should, they actively encourage organizers to add their own events — confident it's no longer complicated for them. (The team still adds plenty themselves and supports organizers along the way.) Östersund has also extended its reach with the Östersund Events app, built on Cruncho, bringing the calendar closer to residents in the surrounding area. Across it all, Cruncho's responsiveness to development requests has made the calendar something they can keep improving.