How Three Municipalities Unified Their Event Calendar with Cruncho Events
Destination Sundsvall — Sundsvall, Timrå and Änge — went from 50 events to 700+ year-round with 600+ organizers on one shared platform powered by Cruncho Events.
The Challenge
Before implementing Cruncho Events, Destination Sundsvall had no efficient way to gather and manage all the events happening across the region. The existing tool required manual input, lacked flexibility, and discouraged participation from organizers. As a result, many events never made it online.
“Before, it was hard to keep track of everything that was going on. Many events simply went under the radar because the process was too complicated.”
The Solution
The team set out to find a flexible and complete system that could handle everything from content collection to publishing. After comparing several options, Cruncho Events was the only platform that covered all needs while offering a true partnership.
“We looked at several solutions, but none met all our needs in the same way. Cruncho's team offered personal meetings, advice, and a secure onboarding journey from curiosity to decision.”
The Results
The transformation was immediate. With the same internal resources, Destination Sundsvall went from around 50 listed events to over 700 active events year-round.
“The site feels alive and professional, and it drives more traffic both to Destination Sundsvall and to our local businesses.”
What Sets This Collaboration Apart
Destination Sundsvall highlights three main reasons for recommending Cruncho Events: its simplicity, its responsive support, and the collaborative approach of the team.
“The platform is incredibly easy to use, and the support is fantastic — having a dedicated contact person is worth gold. Cruncho is quick, attentive, and always open to ideas and development.”
Our event calendar has become the most visited part of our website, and it brings together everything happening across three municipalities.
Browse Destination Sundsvall's event calendar.
The calendar is live and publicly accessible. Browse it to see Cruncho's integration in action — real events, real venues, real data powering discovery.
Two calendars in one admin, an events app, 450+ organizers and 4,000+ events for a Swedish DMO.
Reducing manual admin work and aligning with a digital-first strategy — 1,500+ organizers and 12,000+ events.
A Constellation of 3 calendars, 300+ organizers, and 2,000+ events for a rural Swedish municipality.
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