How Travel Portland Drives Engagement with 5,000+ Events and a Seamless API Integration
Travel Portland replaced a legacy event system with Cruncho — building a dynamic, data-driven platform with 1,000+ organizers and 900–1,300 live events at any time, powering discovery across the region.
The Challenge
Travel Portland's vibrant event scene is a major draw for visitors — especially those coming from nearby cities. They maintain the city's most comprehensive events calendar, publishing over 5,000 events annually and generating more than 1 million page views. But their legacy system wasn't keeping up. Development had stalled, feature requests went unanswered, and costs kept rising.
“Our old system was fine, but it was engineered for a different use case. It was like living in a small, outdated house with a growing family — we were making it work, but it wasn't ideal.”
The Vision
Travel Portland's long-term vision was to create a smarter, more connected event ecosystem — one that not only promotes tourism but also serves the city's residents and partners more effectively. They needed a platform that could evolve from simply publishing event listings to orchestrating dynamic, data-driven discovery.
“Cruncho was a company that not only understood our business, but seemed actively engaged in improving it!”
The Solution
The Event Manager provided Travel Portland with a comprehensive platform. Event producers can pull in rich content — photos, videos, social feeds — directly from Facebook to enhance their listings. The data feed ingestion replaces manual data entry, eliminating the tedious "review, copy, and paste" routine.
The platform streamlines data sharing and collaboration with partner organizations, enabling scalable event syndication across networks.
The Results
Since the transition to Cruncho in November 2024, Travel Portland's event calendar has thrived — with over 1,000 active organizers, 5,000+ events published, and between 900–1,300 events live at any given time.
“I am most excited about the possibilities the platform offers to better manage the flow of data.”
What sets Cruncho apart is its team's dedication to their clients, their friendliness, humility and openness to feedback and desire to collaborate on solutions.
Browse Travel Portland's event calendar.
The calendar is live and publicly accessible. Browse it to see Cruncho's integration in action — real events, real venues, real data powering discovery.
Two calendars in one admin, an events app, 450+ organizers and 4,000+ events for a Swedish DMO.
From 50 events to 700+ year-round with 600+ organizers on one shared platform.
Reducing manual admin work and aligning with a digital-first strategy — 1,500+ organizers and 12,000+ events.
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