Highlighting Options
Labels, spotlights, and featured placements — make important events stand out in your calendar.
Three ways to make events stand out
Cruncho offers three highlighting mechanisms: Labels (custom text badges on event cards, like 'New,' 'Sold Out,' or a sponsor name), Spotlights (visual emphasis that makes selected events larger or more prominent in the calendar grid), and Featured placements (pinned positions at the top of the calendar or within a specific category).
Promote what matters
Use highlighting to draw attention to flagship events, seasonal campaigns, sponsor-backed activities, or time-sensitive listings. A city tourism board might spotlight the annual summer festival. A DMO might label partner events with the sponsor's name. A newspaper might feature this week's top picks.
Revenue opportunity
Highlighting options can be offered to organizers as a premium service. Venues or event producers pay to have their events featured, labeled, or spotlighted. This creates a revenue channel directly within the calendar — without banner ads or external sponsorship platforms.
Why it matters.
Labels, spotlights, and featured placements.
Any text: 'New,' 'Sold Out,' 'Sponsor Name,' 'Editor's Pick.'
Draw attention to key events, campaigns, or seasonal themes.
Offer premium placements to organizers and sponsors.
Explore more from Cruncho.
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