At Destination Toronto, we host a constant flow of festivals, cultural happenings, and community events. Therefore, having a reliable and efficient way to manage all this activity is essential to how we promote the city and represent our partners.

But with a growing volume of events and an outdated system, our team needed a modern platform that could match both the internal workflow and the broader digital transformation efforts.

“Our old system had no way to auto-approve events, and the submission form was too long and complicated.”

Revati Daoo

Digital Operations Director at Destination Toronto

The Challenge: Manual and inefficient workflow

Before moving to Cruncho Events, we were working with a system that demanded far more manual effort than it should have. Our submission form was long, difficult for contributors to navigate, and created friction on both sides of the process.
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Without quality controls or streamlined approval paths, our team spent significant time reviewing, correcting, and manually managing submissions. This slowed down the process and made it harder to maintain a high-quality, up-to-date calendar.

At the same time, we were moving forward with a broader digital transformation, looking for tools that were modern, API-friendly, and flexible enough to grow with our future needs.

The Solution: Modern and easy to use

When evaluating new platforms, we focused on user experience, submission quality, and long-term adaptability. Our ideal solution needed built-in event approval, clear checks to ensure quality submissions, and a modern infrastructure that fit into our upgraded digital ecosystem.

Among the options, Cruncho Events stood out, not only because of its feature set, but also because of the team behind it.

Throughout implementation, the Cruncho team worked closely with us: responding quickly despite time zones, taking our feedback seriously, and helping us fine-tune the system to match existing workflows.

“They’re a small but mighty team, very personable, eager to succeed, honest, and transparent.”

Revati Daoo

Digital Operations Director at Destination Toronto

The Results: Faster workflows, less effort

Since adopting Cruncho Events, we’ve significantly reduced the amount of manual work required from our admin team. Submissions that once required detailed review now move through a cleaner, faster, and more accurate flow.

One of the biggest improvements has been the trusted organizer feature. Several of our members and key event contributors can now publish directly, reducing hold-ups and ensuring the calendar stays active and accurate.

Although we haven’t compared year-over-year numbers yet, the data shows that we’re tracking at the same level as our 2024 volumes, but with a far more efficient process behind it.

Most importantly, we now have a platform that aligns with our larger digital transformation goals: modern, scalable, and ready for future growth.

“It has significantly reduced the amount of manual work our admin team was doing before we went live with Cruncho Events.”

Revati Daoo

Digital Operations Director at Destination Toronto

What Sets This Collaboration Apart

For us at Destination Toronto, the strength of the partnership has been just as important as the functionality. Cruncho understands the realities of working within a destination organization, and they bring a collaborative mindset to every conversation.

The platform is reliable and easy to work with, but what stands out most is Cruncho’s commitment to evolving alongside their clients.

Cruncho has become a partner supporting Destination Toronto’s mission to showcase the city’s events, neighborhoods, and communities.

“The team has extensive experience working with destination organizations, and they maintain an open, collaborative mindset about improving the product.”

Revati Daoo

Digital Operations Director at Destination Toronto