In the heart of northern Sweden, three municipalities — Sundsvall, Timrå and Ånge — share one vision: to make their region come alive. At the center of that mission stands their event calendar, powered by Cruncho Events.
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What started as a simple need for better event management has grown into one of the most important digital tools for promoting the region, helping locals and visitors alike discover everything from concerts and sports events to local fairs and cultural highlights.

“Before, it was hard to keep track of everything that was going on. Many events simply went under the radar because the process was too complicated.”

Jessica Krigsman

Marketing Manager - Sundsvall Municipality

The Challenge

Before implementing Cruncho Events, Destination Sundsvall had no efficient way to gather and manage all the events happening across the region.
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The existing tool required manual input, lacked flexibility, and discouraged participation from organizers. As a result, many events never made it online, leaving gaps in visibility and missed opportunities for engagement.
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With limited resources, the team needed a system that could automate collection, simplify management, and make it easy for local actors to contribute directly. All while presenting a clean, inspiring experience for visitors.

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“It was difficult to even know about all the events taking place here,” they explain. “The previous system felt complicated, and few organizers wanted to add their own events.”

Jessica Krigsman

Marketing Manager - Sundsvall Municipality

The Solution

The team set out to find a flexible and complete system that could handle everything from content collection to publishing, and make participation easy for local organizers.

Their wishlist included:

• Automatic Facebook imports to fill the calendar effortlessly

• Flexible category management to match the region’s diverse event types
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• Built-in image editing and access to a free image bank

• A clean, user-friendly interface that works for everyone
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After comparing several options, Cruncho Events was the only platform that covered all needs while offering a true partnership.

Cruncho’s team guided them through the entire process, answering questions, sharing best practices, and connecting them with other destinations already using the platform.

“We looked at several solutions, but none met all our needs in the same way. Cruncho’s team offered personal meetings, advice, and a secure onboarding journey from curiosity to decision.”

Jessica Krigsman

Marketing Manager - Sundsvall Municipality

The Results

The transformation was immediate. With the same internal resources, Destination Sundsvall went from around 50 listed events to over 700 active events year-round.

The new calendar has made it easier for organizers to take ownership and for the region to present a unified view of everything happening across Sundsvall, Timrå, and Ånge.

Beyond the numbers, the platform has helped strengthen the sense of community. Local actors now see themselves as part of a shared destination story — one that grows stronger with every event added.

“The site feels alive and professional, and it drives more traffic both to Destination Sundsvall and to our local businesses.”

Jessica Krigsman

Marketing Manager - Sundsvall Municipality

What sets this collaboration apart for us

Destination Sundsvall highlights three main reasons for recommending Cruncho Events: its simplicity, its responsive support, and the collaborative approach of the team.

The platform is easy to use, reliable, and constantly evolving with their needs, while having a dedicated contact person ensures smooth communication and fast solutions.

Cruncho has become more than just a supplier. It’s a trusted partner in making the region’s events visible, accessible, and celebrated.

"The platform is incredibly easy to use, and the support is fantastic — having a dedicated contact person is worth gold. Cruncho is quick, attentive, and always open to ideas and development.”

Jessica Krigsman

Marketing Manager - Sundsvall Municipality